There are two schools of CDP architecture. The packaged CDP school (Tealium, Segment) and the warehouse-native school (Hightouch). Stitch operates both, because the right answer depends on the client's data maturity, engineering team and operating model. When the warehouse is already trustworthy, Hightouch is often the better answer.
We have built reverse ETL pipelines from Snowflake into Customer.io, Meta and Google for Skills Group. We use Hightouch identity resolution where the warehouse already holds the canonical customer record, and reach for Tealium or Segment when the canonical record does not yet exist.
Capabilities on Hightouch
- Reverse ETL configuration from Snowflake and BigQuery
- Audience definition on warehouse SQL
- Identity resolution
- Activation into Customer.io, Braze, Meta, Google, Salesforce and Dynamics 365
- Warehouse-native CDP architecture decisions and migrations
FAQ
When should we choose Hightouch over Tealium or Segment?
When the warehouse already holds the canonical customer record and the team wants to activate it without rebuilding the data model in a packaged CDP.
Which warehouses does Stitch deploy Hightouch on?
Snowflake and BigQuery primarily, with Microsoft Azure on request.