We got tired of recommending tools we did not fully trust.
The enterprise MMM platforms in market price out the mid-market or lock clients into long contracts for models that marketing teams and CFOs cannot both believe. The mid-market alternatives hand back numbers nobody acts on.
So we built our own. Cookie independent. Scenario planning and budget optimisation outputs the marketing team and the finance team can both work from.
From weekly data to board paper.
Stitch Predict ingests two to three years of weekly spend, revenue and channel data. The AI calculates revenue contribution by channel, campaign and creative cohort. Geo-lift validation tests the model against held-out markets. The output is scenario planning and budget reallocation that holds up in a board paper.
Standard deployment: six to ten weeks. Standard variance on the model: plus or minus six to ten per cent.
Outcomes
- 1.9xBVOD ROI identified for Turners via geo-lift validation
- Geo-liftValidated against held-out markets
- 6-10 wksStandard deployment window
Mid-market brands that need the answer the CFO will sign off on.
If your media bill is over a million a year and your finance team is asking which channels actually drive revenue, Stitch Predict is the answer. If your business runs across multiple channels and your last-click attribution has stopped making sense, Stitch Predict is the answer. If you have considered enterprise MMM and the pricing was a non-starter, Stitch Predict is the answer.
See the model that survives a board meeting.
FAQ
What is Stitch Predict?
An easy to use self-service SaaS MMM platform built and operated by Stitch. Deployed across the Stitch portfolio and used in board-level investment decisions.
How is it different from a custom MMM build?
Same engine, lower cost, self-service reporting. Standard deployment runs six to ten weeks.
How long until first model?
Six to ten weeks from contracted data access, depending on data readiness.
Who runs it?
Stitch's data science and analytics team. Outputs are reviewed with the client's marketing and finance leadership.