At a glance
- Client
- Juliette Hogan
- Industry
- Fashion, retail and direct-to-consumer ecommerce
- Market
- New Zealand
- Platforms
- Shopify, Google, Meta
- Services
- Digital strategy and media management
- Headline result
- 79x return on ad spend and 162% year-on-year ecommerce growth
Last updated
Background
Juliette Hogan is a New Zealand fashion designer with a national retail footprint and direct-to-consumer ecommerce. The brand needed to scale ecommerce without cannibalising in-store revenue, and tie creative performance directly to revenue across both channels.
The problem
Retail and DTC sit on different P&Ls but share customers, creative and inventory. The brief was to scale ecommerce and grow in-store ad revenue at the same time, without one channel stealing from the other.
The solution
Stitch ran digital strategy and media management end to end. Shopify catalogue integrations and optimisation across Google and Meta drove dynamic advertising tailored by user behaviour and product preference.
Personalised customer and advertising experiences ran across the full digital customer journey, with automation tying every touch back to a single customer view.
79x
Return on ad spend
162%
YoY ecommerce growth
87%
In-store ad revenue growth, QoQ
Additional outcomes
- 1.6x lift in online revenue
- Stack: Shopify, Google, Meta
Recognition
"Taking a digitally advanced and data driven approach yielded success, helping us drive 162% ecommerce growth (YoY), 87% in-store ad revenue growth (QoQ) and a return on ad spend of 79x."
Closing
Fashion brands fight a constant tension between brand and performance. Juliette Hogan proved you can grow both, at the same time, in the same year.