14.1x ROAS in the United States. 630% global ecommerce growth.

Trilogy International is a New Zealand-made certified organic skincare brand with international ecommerce across the United States, Australia and New Zealand. The category is crowded, the unit economics are tight, and the brand needed to scale paid acquisition without the global media bill outrunning the contribution margin.

Trilogy needed market-specific ROAS optimisation across three very different economies at once. Catalogue management spanned Shopify, Amazon, Google and Meta and had to stay synchronised. Closed-loop attribution from creative to ecommerce transaction was the only honest way to make spend decisions across markets.

Stitch built Shopify catalogue integrations across Amazon, Google and Meta, with dynamic advertising tailored by user behaviour and product preference. Personalised customer experiences ran across web, ecommerce, email and the digital marketplaces.

Advanced analytics and Meta multi-touch attribution tied creative and channel performance back to business outcomes, not platform-reported clicks.

• Stack: Shopify, Amazon, Google, Meta, GA4
• Markets: United States, Australia, New Zealand

Three markets, one measurement spine, one creative system. The number that matters is the one the CFO sees: revenue against spend, market by market.