At a glance
- Client
- Lexus Urban Polo
- Industry
- Premium sporting and lifestyle events
- Markets
- New Zealand and Singapore
- Platforms
- Eventbrite, Google Ads, Meta, GA4
- Services
- Digital strategy, media management and event sales
- Headline result
- 5.2x revenue growth and 4.1x return on advertising spend
Last updated
Background
The Lexus Urban Polo is a premium sporting and lifestyle event series across New Zealand and Singapore. Stitch ran digital strategy, media management and event sales across both markets.
The problem
The brief was to scale ticket sales across two markets while attributing event revenue to specific channels, platforms and creative. Without an attribution layer, the trade-off between brand spend and conversion spend would have been a guess.
The solution
Frictionless ecommerce ran on Eventbrite, with transactional ticket data integrated into Google and Meta. Attribution and optimisation tied ticket revenue to channel, platform and creative, so spend decisions had a direct line back to revenue per market.
5.2x
Revenue growth
4.1x
Return on advertising spend
NZ + SG
Two-market expansion
Additional outcomes
- Stack: Eventbrite, Google Ads, Meta, GA4
- Sector: events, lifestyle
Closing
Sold-out events are the easy part to brag about. The number that matters is whether the spend pencilled out to revenue. It did. In two markets, at once.