Sold-out polo. 5.2x revenue growth.

The Lexus Urban Polo is a premium sporting and lifestyle event series across New Zealand and Singapore. Stitch ran digital strategy, media management and event sales across both markets.

The brief was to scale ticket sales across two markets while attributing event revenue to specific channels, platforms and creative. Without an attribution layer, the trade-off between brand spend and conversion spend would have been a guess.

Frictionless ecommerce ran on Eventbrite, with transactional ticket data integrated into Google and Meta. Attribution and optimisation tied ticket revenue to channel, platform and creative, so spend decisions had a direct line back to revenue per market.

• Stack: Eventbrite, Google Ads, Meta, GA4
• Sector: events, lifestyle

Sold-out events are the easy part to brag about. The number that matters is whether the spend pencilled out to revenue. It did. In two markets, at once.