What is CDP implementation?
CDP implementation is the work of setting up a customer data platform so every system shares one trusted view of the customer, with consent, audiences and activation in one place. Stitch implements Tealium, Segment and Hightouch for businesses across New Zealand and Australia, from identity and consent through to audience activation.
Who it's for
It is for organisations with customer data spread across many systems and no single view of the customer.
That includes national-scale brands like Tourism New Zealand, multi-brand portfolios like Real NZ, and exporters like Mr Apple growing across several markets.
CDPs are the foundation that everything else stands on. Done well, they deliver one trusted view of the customer, consent that holds up to legal scrutiny, audience activation across every channel, and a data warehouse spine that finance, product and marketing can all agree on. Done badly, they become a very expensive integration project that nobody uses.
Stitch is the New Zealand consultancy certified across Tealium, Segment and Hightouch. We have implemented eight million profiled IDs for Tourism New Zealand with 100 real-time inbound events and 160 million connector and API calls. We have unified five platforms into one customer view for Real NZ. We have stood up Tealium AudienceStream and EventStream for Mr Apple's growth across four Asian markets.
Related case studies
What we do
- Tealium AudienceStream, EventStream, Moments and Consent
- Segment Connections, Personas, Protocols and reverse ETL
- Hightouch reverse ETL, audiences and identity resolution from Snowflake and BigQuery
- Identity stitching, consent unification and GDPR/Privacy Act compliance
- Audience activation into Meta, Google, TikTok, Salesforce, Dynamics 365 and downstream lifecycle platforms
- Migrations between CDPs and warehouse-native consolidations
FAQ
Which platforms do you work with?
Tealium, Segment and Hightouch as the primary stack. We also integrate Customer.io and Braze as activation layers downstream.
How long does a CDP implementation take?
A defensible foundation is typically live in 8 to 12 weeks. National-scale deployments with hundreds of integrations run longer.
Are you Tealium-certified?
Yes. Publicly listed Tealium Services Partner, Advanced tier, APJ in New Zealand.
Can you migrate us from one CDP to another?
Yes. Migrations between CDPs and warehouse-native consolidations are part of our CDP work.
Do you work with Australian businesses?
Yes. Stitch is based in Auckland and works with businesses across New Zealand and Australia.
What results have clients seen?
Tourism New Zealand has eight million profiled IDs in Tealium, with a 13 per cent operator revenue lift driven by digital advertising. Real NZ unified five platforms into one customer view.