What is agentic AI for marketing?
Agentic AI for marketing means AI agents that take actions, not just answer questions, such as qualifying leads, answering customer questions or coordinating messages. Stitch builds production chat assistants, agentic SMS and email, and custom MCP servers for businesses across New Zealand and Australia, connected to platforms like Braze, Customer.io, Zapier and n8n.
Who it's for
It is for marketing and CX teams ready to move agentic AI from slideware into production.
It suits businesses that need to capture and qualify lead intent at scale, like Skills Group, or coordinate customer messaging alongside AI agents, like Serko AI.
Agentic AI is the next layer of the stack, and most agencies are still in slideware. Stitch leads the IAB New Zealand AI Working Group on agentic systems and the future of measurement. We have shipped production chat assistants for Skills Group across four divisions on Zapier with a RAG layer trained on the client's content. We are a Braze Alloys Solutions Partner, Orbit tier, and the lead Braze partner on Serko AI, the agentic AI travel assistant that launched its US beta on 9 May 2026.
The Stitch team runs on agentic AI internally. MCP server integrations connect AI assistants directly to Tealium, Customer.io, Braze, Jira, Slack and Google Workspace, as well as the paid media stack across Meta, Google Ads and Google Analytics.
Related case studies
What we do
- Production AI chat assistants on Zapier, Voiceflow and n8n with RAG layers
- Two-way agentic SMS and email comms via Braze and Customer.io
- AI-powered lead qualification connected to Dynamics 365, Salesforce and HubSpot
- Custom MCP server development for client and internal tooling
- AI strategy and operating model design for marketing and CX teams
FAQ
What is MCP?
Model Context Protocol. An open standard for connecting LLMs to tools and data sources. Stitch builds custom MCP servers and integrates third-party ones across the martech stack.
Do you build custom agents?
Yes. We design, build and operate agentic workflows for clients across Tealium, Customer.io, Braze and the rest of the martech stack.
Which tools do you build agents on?
Zapier, Voiceflow and n8n with RAG layers, plus two-way agentic SMS and email via Braze and Customer.io.
Is agentic AI live in production for clients?
Yes. The Skills Institute Chatbot has been live since April 2026, and Serko AI's agentic travel lifecycle launched in May 2026.
Do you work with Australian businesses?
Yes. Stitch works with businesses across New Zealand and Australia. Skills Group's chat assistants include SDG in Australia and New Zealand.
What results have clients seen?
Skills Group has a chat assistant family in production across Premiere, SDG and Skills Institute, with lead capture into Dynamics 365. Serko AI's US beta launched on 9 May 2026.