What is marketing automation?
Marketing automation is the lifecycle, transactional and journey messaging that reaches customers at the right moment, such as a cancelled flight, an abandoned cart or an open renewal window. Stitch designs, builds and runs these programmes on Customer.io and Braze for businesses across New Zealand and Australia, tied to revenue targets.
Who it's for
It is for teams that need lifecycle messaging to work when nobody is watching, from transactional alerts to reactivation and renewal.
It suits product-led businesses like Serko AI, multi-brand operators like Skills Group, and teams moving off HubSpot, ActiveCampaign, Klaviyo or Mailchimp.
Marketing automation is the part of the stack that has to work when nobody is watching. A delayed flight. A reactivation cohort. A 24-hour reminder. Each touch is a chance to lose the customer or earn a transaction.
We are a Customer.io Gold Agency Partner and a Braze Alloys Solutions Partner, Orbit tier. We have built the lifecycle layer behind Serko AI's agentic corporate travel product on Braze in six weeks, including transactional, marketing and dual-sender architecture. We have orchestrated Skills Group's chat assistant family across four divisions on Zapier with a RAG layer and a Power Automate connector into Dynamics 365. We have run the lifecycle for Turners Cars since 2019.
Related case studies
What we do
- Lifecycle, transactional and journey design on Customer.io and Braze
- Migrations from HubSpot, ActiveCampaign, Klaviyo and Mailchimp
- Liquid personalisation for complex objects (flights, bookings, multi-leg trips, dynamic catalogues)
- Server-side ingestion via Braze Transactional API, BigQuery, Cloud Data Ingestion, GTM
- Consent management via Osano and Tealium
- Reactivation, churn and renewal programmes tied to commercial outcomes
FAQ
Which platforms do you work with?
Customer.io (APAC Partner Advisory Board member) and Braze are the primary stack. We also migrate teams off HubSpot, ActiveCampaign, Klaviyo and Mailchimp.
Do you only build journeys, or run them?
Both. We design, build and operate lifecycle programmes against revenue targets.
How long does a lifecycle build take?
It depends on scope. The Serko AI lifecycle layer was built on Braze in six weeks from kick-off.
Can you migrate us from our current platform?
Yes. We migrate teams from HubSpot, ActiveCampaign, Klaviyo and Mailchimp. For World Vision New Zealand we delivered and validated an audience migration from HubSpot to Segment.
Do you work with Australian businesses?
Yes. Stitch is based in Auckland and works with businesses across New Zealand and Australia.
What results have clients seen?
Sanderson Group's triggered emails averaged a 61 per cent open rate across 15,000 sends. Serko AI had booking confirmation, disruption SMS and 24-hour reminder flows active from day one.