Marketing automation is the part of the stack that has to work when nobody is watching. A delayed flight. A reactivation cohort. A 24-hour reminder. Each touch is a chance to lose the customer or earn a transaction.
We are Customer.io Certified and a Braze Implementation Partner. We have built the lifecycle layer behind Serko AI's agentic corporate travel product on Braze in six weeks, including transactional, marketing and dual-sender architecture. We have orchestrated Skills Group's chat assistant family across four divisions on Zapier with a RAG layer and a Power Automate connector into Dynamics 365. We have run the lifecycle for Turners Cars since 2019.
Selected work
FAQ intro
What teams ask us before they switch lifecycle platforms, or stand one up for the first time.
What we do
- Lifecycle, transactional and journey design on Customer.io and Braze
- Migrations from HubSpot, ActiveCampaign, Klaviyo and Mailchimp
- Liquid personalisation for complex objects (flights, bookings, multi-leg trips, dynamic catalogues)
- Server-side ingestion via Braze Transactional API, BigQuery, Cloud Data Ingestion, GTM
- Consent management via Osano and Tealium
- Reactivation, churn and renewal programmes tied to commercial outcomes
FAQ
Which automation platforms do you work in?
Customer.io (APAC Partner Advisory Board member) and Braze are the primary stack. We also migrate teams off HubSpot, ActiveCampaign, Klaviyo and Mailchimp.
Do you only build journeys, or run them?
Both. We design, build and operate lifecycle programmes against revenue targets.