Marketing mix modelling has had a renaissance as third-party cookies disappear and finance teams demand defensible answers about what is actually driving revenue. The enterprise MMM platforms in market price out the mid-market or lock clients into long contracts for models that marketing teams and CFOs cannot both believe.
Stitch Predict is the proprietary platform we built because the alternatives did not fit. Bayesian regression foundation. Third-party-cookie independent. Integrated with the data infrastructure Stitch already deploys for clients. Scenario planning and budget optimisation outputs that marketing and finance can both use.
Deployed across the Stitch portfolio. Validated via geo-lift on Turners Auto Retail and used in board-level investment decisions. Public launch case study with RestoreMe Clinic.
Selected work
FAQ intro
What CMOs and CFOs ask us before they commit to an MMM programme.
What we do
- Bayesian marketing mix modelling on two to three years of weekly data
- Geo-lift validation
- Scenario planning and budget reallocation
- Channel-, campaign- and creative-level decomposition
- Integration with first-party customer data, attribution and finance systems
- Board-grade reporting deliverables
FAQ
How is Predict different from a custom MMM build?
Predict is productised: same Bayesian engine, lower cost, monthly cadence, NZ-specific media library.
How long until we get a model?
First model in 6 weeks from contracted data access.