Background
Real NZ is the portfolio of New Zealand tourism brands: Tourism, Skiing (Treble Cone, Cardrona), accommodation, network and agent bookings. Owned brands include realnz.com, treblecone.com and cardrona.com.
The problem
Customer profile data sat in silos across Tourism bookings, Skiing bookings, agent bookings, service centres, owned websites, Silverstripe, and the third-party platforms FareHarbor (tourism) and Aspenware (skiing). No unified customer view, no consistent audience optimisation, no defensible attribution across the portfolio.
The solution
Tealium sits at the centre with a master unified data layer holding profile and unified consent across all owned and third-party data sources. HTTP API and webhook integrations span Real NZ's three brand sites and the two third-party booking platforms.
Audience and event activation reaches Meta, Google Data Studio, Salesforce Sales Cloud, SproutSocial, ActiveCampaign, Optimizely, Olark, Hotjar and Delighted. Two-way data warehouse sync runs into Microsoft Azure and Power BI.
5
Platforms unified into one customer view
3 + 2
Owned brand sites plus FareHarbor and Aspenware
1
Consent and profile spine
Additional outcomes
- Third-party integrations and data unlocks across the portfolio
- Audience optimisation including suppression segments and net-new segments
- Stack: Tealium, FareHarbor, Aspenware, Salesforce Sales Cloud, Microsoft Azure, Power BI, Meta, Google Data Studio, ActiveCampaign, Optimizely, SproutSocial, Olark, Hotjar, Delighted
Closing
Five platforms in, one customer out. The before-and-after of CDP work made tangible.